{"id":2573,"date":"2026-04-09T07:34:10","date_gmt":"2026-04-09T05:34:10","guid":{"rendered":"http:\/\/vd35918.creatic-web6.level27.eu\/?page_id=2573"},"modified":"2026-10-21T12:06:55","modified_gmt":"2026-10-21T10:06:55","slug":"presentation-training","status":"publish","type":"page","link":"https:\/\/vd35918.creatic-web6.level27.eu\/en\/presentation-training\/","title":{"rendered":"Training"},"content":{"rendered":"<div>\n<p><strong>Presentation training<\/strong><\/p>\n<\/div>\n<h1>You have the knowledge,<span class=\"medium\"> but your presentation isn&#8217;t telling it yet<\/span><\/h1>\n<div>\n<p>Your presentation is in two weeks. The content is in your head, in notes, reports, charts and old slides. The only question is: where do you start? Every expert or professional knows the feeling.<\/p>\n<p>As soon as you start working on it, the presentation grows faster than the story. Another slide gets added. And another one. The structure doesn&#8217;t feel quite right, but what do you cut? What has to stay? And will your audience understand why this matters?<\/p>\n<p>That stress won&#8217;t go away by shuffling your slides around one more time. It goes away when you know how to turn expertise into a story that grabs people. If you&#8217;re well prepared, you stand there calm and confident. Most of the work happens before you walk into the meeting.<\/p>\n<p><strong>Proven storybuilding method \u2013 AI as co-pilot \u2013 Ready to use straight away<\/strong><\/p>\n<\/div>\n<p><p>\n        <a href=\"http:\/\/vd35918.creatic-web6.level27.eu\/en\/contact\/\">Sign up<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/06\/Man-piekert-over-presentatie.jpg\" alt=\"You have the knowledge, but your presentation isn't telling it yet\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/vrouw-aan-bureau-werken.jpg\" alt=\"From information dump to a story that persuades\"><\/p>\n<h2><span class=\"medium\">From information dump<\/span> to a story that persuades<\/h2>\n<div>\n<p dir=\"ltr\">In the training, you learn how to turn your expertise into a clear, persuasive story. You grab attention from the very first second, translate figures into insights that land and make choices faster, without endlessly shuffling slides.<\/p>\n<p dir=\"ltr\">The approach draws on insights from storytelling, screenwriting and advertising. Think of seeing it through your audience&#8217;s eyes, persuasion techniques and building tension. Of what top speakers do and why some TED Talks stay with you. From this grew a storybuilding system you can apply again and again.<\/p>\n<p dir=\"ltr\">For the professional who has to pitch to a board next week, persuade at a conference or build support for a project. If you&#8217;re well prepared, you feel less stress, get buy-in faster and present with confidence, because the story holds together.<\/p>\n<\/div>\n<h3><span class=\"headline-border-bottom-accent-gradient\">What clients say<\/span><\/h3>\n<ul>\n<li>\n<h3>Erwin Bruninx<\/h3>\n<p>Physician Clinical Pharmacology \u2013 Pfizer<\/p>\n<div>\n<p>&#8220;After the training, I look at presentations in a completely different way. I no longer start from what <em>I<\/em> want to say, but from what my audience needs, and I build from there. The story structures are still clear in my head and I&#8217;ve already explained to colleagues several times how they can work smarter.<br \/>I wasn&#8217;t bored for a single moment.<br \/>And the Presentation Toolkit you get is worth its weight in gold: super practical, clearly structured and I find what I need straight away. Even months later.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Esty Maricou<\/h3>\n<p>Account manager &#8211; Vandelanotte<\/p>\n<div>\n<p>&#8220;I took the presentation training at Presentation Lab, combined with a Presentation Check.<\/p>\n<p>Reinhilde took me into a world of humour, visualisation, stories and practical techniques that really stick. What stayed with me most is the shift from thinking from the speaker&#8217;s point of view to thinking from the audience&#8217;s point of view: less about what we want to say, more about what the audience needs, and above all how to tackle that in practice. <br \/>The combination of concrete examples and immediate application to our own presentation made the training particularly valuable. When reworking our presentation, I saw step by step how the suggested changes had the desired effect: less side information, more focus and more relevance for the target audience. The speaking tips and insights on presentation skills also gave me more confidence to stand in front of an audience.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Anne-Catharine Massag\u00e9<\/h3>\n<p>Strategic HR Business Partner \u2013 Ontex<\/p>\n<div>\n<p>&#8220;Thanks to the presentation training, we built a strong presentation, reached our goal and were able to carry out the project.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Benoit Maerten<\/h3>\n<p>CEO &#8211; Jobmatch<\/p>\n<div>\n<p>&#8220;This training helped me enormously. It&#8217;s very well structured, clear and educational. You immediately feel: this is how to do it, and this is definitely not.<br \/>Reinhilde gave me great tips to prepare my presentation \u2013 which I have to give myself soon \u2013 down to the last detail.<\/p>\n<p>That was the plan, at least\u2026 but due to a lack of time, Reinhilde ended up creating the entire presentation. The result? Brilliant.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Anne-Mie Vansteelant<\/h3>\n<p>Managing Partner &#8211; B2B marketing agency Living Stone<\/p>\n<div>\n<p>&#8220;No boring sessions, but a highly personal training for Living Stone. Reinhilde taught us to create presentations without blocks of text: how to simplify, don&#8217;t put it all on a slide.<\/p>\n<p>Even our design team went quiet&#8230; and that says a lot! It made them think. And that after the thousands of PPT slides we had already created ourselves. The training fully met our expectations.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Yong Yap<\/h3>\n<p>Chemical Engineer, Senior Consultant Sustainable Development<\/p>\n<div>\n<p>&#8220;Reinhilde helped me build my presentations more smartly. She also pointed out layout issues and images I had never considered \u2013 images that don&#8217;t just clarify, but also have more impact. Those are exactly what make my slides much more effective today. Not loose tips, but an approach that sticks.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Ann Lannoye<\/h3>\n<p>Manager &#8211; Ofuro Epigenics<\/p>\n<div>\n<p>&#8220;As a doctor, I found it extremely valuable to take this course. I regularly have to create presentations, and I could apply many tips straight away.<br \/>Another nice thing: you suddenly see what you used to do wrong when creating a presentation.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Brand managers <\/h3>\n<p>TEVA<\/p>\n<div>\n<p>&#8220;This training was surprisingly instructive, engaging and fun. Reinhilde explains everything crystal clear and points straight to pain points you can tackle right away. You can tell she is prepared down to the last detail: her training is tightly structured, with clear insights and lots of inspiration from practice. We weren&#8217;t bored for a second.&#8221;<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2><span class=\"medium\">AI as co-pilot,<\/span> <span class=\"headline-border-bottom-accent-gradient\">you at the wheel<\/span><\/h2>\n<div>\n<p>Many people throw their presentation into ChatGPT and hope for the best. The result is thin and doesn&#8217;t stick anywhere. We tested it extensively. AI is not the problem. Your input is.<\/p>\n<p>AI can&#8217;t build a story you haven&#8217;t sharpened yourself. Give it a mountain of data without a common thread, and you get a mountain of text without a common thread back. Nicely worded, perhaps. Persuasive, never.<\/p>\n<p>In the training, you learn two things at once. <br \/>How to give AI the right message, with prompt frameworks that save time and deliver better results. And how to judge more sharply what AI gives back, because you recognise the structure of a strong story. You see straight away where it turns into a list again instead of a story.<\/p>\n<p>The same principle applies when you work with a design team: the sharper your brief, the better the slides and the fewer rounds of revisions.<\/p>\n<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/man-voor-powerpoint-tijger.jpg\" alt=\"Man in front of a PowerPoint slide with a tiger\"><\/p>\n<h4>They chose our expertise<\/h4>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Takeda-logo-1.png\" alt=\"Takeda Logo\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Pfizer_Logo_Color_RGB-scaled.png\" alt=\"Pfizer_Logo\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Roche-logo-1.png\" alt=\"Roche Logo\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-Jobmatch.png\" alt=\"Logo Jobmatch\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/ontex.png\" alt=\"Ontex\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Lonza_Logo.svg.png\" alt=\"Lonza_Logo\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/10-Teva.png\" alt=\"10 Teva\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-CeresPharma.png\" alt=\"Logo CeresPharma\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-Suez.png\" alt=\"Logo Suez\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Pharma.be_.png\" alt=\"Pharma\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-LivingStone.png\" alt=\"Logo LivingStone\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-ImperialBrands.png\" alt=\"Logo ImperialBrands\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-FacultyClub.png\" alt=\"Logo FacultyClub\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-Seco-1.png\" alt=\"Logo Seco\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-Siemens-V1.png\" alt=\"Logo Siemens\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/ccaps_Logo_Zwart_RGB-scaled.png\" alt=\"Ccaps_Logo_Zwart_RGB\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-MSD.png\" alt=\"Logo MSD\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-LandRover.png\" alt=\"Logo LandRover\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/UBA-z-w.png\" alt=\"UBA Z W\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/Logo-Sbb.png\" alt=\"Logo Sbb\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/sanofi.png\" alt=\"Sanofi\"><\/p>\n<\/li>\n<\/ul>\n<h2>What you learn <span class=\"medium\">and apply straight away<\/span><\/h2>\n<ul>\n<li>\n<h3>1. Essence and key message<\/h3>\n<div>\n<p>What is your key message? What does your audience still need to know tomorrow? Everyone thinks this is the hardest part. With the right questions, you learn to think differently and find that one sharp message faster than you think.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>2. Structure and storytelling<\/h3>\n<div>\n<p>10 methods to turn dry content into a story with a narrative arc. You use the same methods as a prompt framework for AI, so you get better output faster.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>3. Opening and closing<\/h3>\n<div>\n<p>Your intro is the most important moment of all. Inspiring techniques to start with real strength and end smartly.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>4. Audience focus<\/h3>\n<div>\n<p>Experts and companies often present from their own point of view: this is what we know, this is what we can do, this is what we still want to tell you.<br \/>That&#8217;s not always what your audience is waiting for.<br \/>What matters to them? What are they unsure about? You leave the chest-beating behind and look through their eyes first.<br \/>An approach that has worked in advertising and communication for years.<\/p>\n<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>5. Interaction<\/h3>\n<div>\n<p>Dare to interact. You get examples and inspiration to wake your audience up.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>6. Images<\/h3>\n<div>\n<p>How do you choose images that really do something? Not filler, but images that strike a chord, surprise and persuade, with insights from the world of advertising. You discover how AI helps you get to stronger images faster.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>7. Slide layout<\/h3>\n<div>\n<p>What makes a slide professional? Dos and don&#8217;ts for branding, hierarchy, typography and choosing charts. No design skills needed. Working with an external team? Then you become a much sharper client.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>8. Types of presentations<\/h3>\n<div>\n<p>Every presentation has its own rules. You learn to ask the right questions from the start, and to apply and combine the storytelling methods. Practical tips that save time straight away.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>9. Engaging speaking<\/h3>\n<div>\n<p>How to sound clearer and more persuasive with rhetoric, sentence structure and rhythm, so people keep listening.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>10.\tMindset<\/h3>\n<div>\n<p>How do you stay yourself and still sound persuasive? We work on a calm, solid mindset.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>\n<p>The Presentation Toolkit<\/p>\n<\/h2>\n<h4>Your guide for every next presentation. Whether you build it yourself or put AI to work.<\/h4>\n<div>\n<p dir=\"ltr\">After the training, you don&#8217;t just have insights, but also a practical guide where you easily find what you need. For that pitch next week. For that project proposal next month.<br \/>For the moment AI delivers a first version. You judge whether it&#8217;s good enough. And you know how to make it stronger.<\/p>\n<p dir=\"ltr\">All 10 modules from the training are included: a stronger start, storytelling models, inspiring examples, thinking patterns for that one key sentence, ways to keep your audience awake, visual language, layout, charts and how to use AI as a collaborator rather than an end point.<\/p>\n<p dir=\"ltr\">The most important building blocks for a strong presentation, ready to use again and again. With or without AI.<\/p>\n<\/div>\n<div>\n<p><strong>In practice: three online sessions, seven hours in total<\/strong><\/p>\n<\/div>\n<div>\n<p>Interactive, with room for all your questions. That&#8217;s why we often run a little longer, at no extra cost. Small groups, six people maximum. We set the times together. You learn to look differently at your story, your audience, your slides, and at what AI can and can&#8217;t do for you.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/presentation-toolkit-presentation-lab.png\" alt=\"Presentation Toolkit by Presentation Lab\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/Collegas-high-five.jpg\" alt=\"What do you want to get better at? Discover our modules.\"><\/p>\n<h3><span class=\"medium\">What do<\/span> you <span class=\"medium\">want to get better at?<\/span><\/h3>\n<div>\n<div class=\"training-table\">\n<div class=\"training-grid\">\n <!-- Kop-rij --><\/p>\n<div class=\"cell col-1 col-header-label\"><\/div>\n<div class=\"cell col-2 col-header featured\">\n <span class=\"badge\">Most popular<\/span><\/p>\n<h3 class=\"option-title\">The complete training<\/h3>\n<p class=\"option-desc\">You want the full approach: from story to visuals, from structure to stage.<\/p>\n<\/p><\/div>\n<div class=\"cell col-3 col-header\">\n<h3 class=\"option-title\">From knowledge to story<\/h3>\n<p class=\"option-desc\">You want to get better at story and structure.<\/p>\n<\/p><\/div>\n<div class=\"cell col-4 col-header\">\n<h3 class=\"option-title\">Strong visuals and slides<\/h3>\n<p class=\"option-desc\">You&#8217;re already strong at storytelling, but want to learn how images and slides really work in a presentation.<\/p>\n<\/p><\/div>\n<p> <!-- Modules --><\/p>\n<div class=\"cell col-1 row-label\">Modules<\/div>\n<div class=\"cell col-2 row-value featured\" data-label=\"Modules\">1 to 10<\/div>\n<div class=\"cell col-3 row-value\" data-label=\"Modules\">1 to 5<\/div>\n<div class=\"cell col-4 row-value\" data-label=\"Modules\">6 and 7<\/div>\n<p> <!-- Duur --><\/p>\n<div class=\"cell col-1 row-label\">Total duration<\/div>\n<div class=\"cell col-2 row-value featured\" data-label=\"Total duration\">7 hours<\/div>\n<div class=\"cell col-3 row-value\" data-label=\"Total duration\">5 hours<\/div>\n<div class=\"cell col-4 row-value\" data-label=\"Total duration\">4 hours<\/div>\n<p> <!-- Prijs --><\/p>\n<div class=\"cell col-1 row-label\">Price<\/div>\n<div class=\"cell col-2 row-price featured\" data-label=\"Price\">\u20ac1,100<\/div>\n<div class=\"cell col-3 row-price\" data-label=\"Price\">\u20ac750<\/div>\n<div class=\"cell col-4 row-price\" data-label=\"Price\">\u20ac650<\/div>\n<p> <!-- Survival kit (\u00e9\u00e9n per kolom) --><\/p>\n<div class=\"cell col-2 row-survival-kit featured\">Includes the Presentation Toolkit for your modules<\/div>\n<div class=\"cell col-3 row-survival-kit\">Includes the Presentation Toolkit for your modules<\/div>\n<div class=\"cell col-4 row-survival-kit\">Includes the Presentation Toolkit for your modules<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<div>\n<p>Prices excluding VAT<\/p>\n<p>In the complete training, the modules build on each other. You see the full picture, from key message to slide, and pay less than if you take the parts separately. The complete Presentation Toolkit guides you through every presentation still to come.<\/p>\n<p><strong><span>Coming with a colleague or team? Then the price per person goes down.<\/span><\/strong><\/p>\n<p>With two people, you each pay about 20% less, and with a team, up to more than 60% less. <br \/>Book a call with no obligation, and you&#8217;ll get a price tailored to your group.<\/p>\n<\/div>\n<p><p>\n        <a href=\"http:\/\/vd35918.creatic-web6.level27.eu\/en\/contact\/\">Get in touch<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-right-medium\",\"animation_delay\":\"50\",\"class\":\"bg-tertiary\",\"css\":\"@media (min-width: 960px) {\\n    .el-section {\\n        padding-bottom: 100px !important;\\n    }\\n}\\n\\n@media (max-width: 959px) {\\n    .el-section {\\n        padding-bottom: 60px !important;\\n    }\\n}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"boventitel\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Presentation training<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"headline\",\"props\":{\"class\":\"balance\",\"content\":\"You have the knowledge,<span class=\\\"medium\\\"> but your presentation isn't telling it yet<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Your presentation is in two weeks. The content is in your head, in notes, reports, charts and old slides. The only question is: where do you start? Every expert or professional knows the feeling.<\/p>\n\n\\n\n\n<p>As soon as you start working on it, the presentation grows faster than the story. Another slide gets added. And another one. The structure doesn't feel quite right, but what do you cut? What has to stay? And will your audience understand why this matters?<\/p>\n\n\\n\n\n<p>That stress won't go away by shuffling your slides around one more time. It goes away when you know how to turn expertise into a story that grabs people. If you're well prepared, you stand there calm and confident. Most of the work happens before you walk into the meeting.<\/p>\n\n\\n\n\n<p><strong>Proven storybuilding method \u2013 AI as co-pilot \u2013 Ready to use straight away<\/strong><\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Sign up\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/en\/contact\/\"}}]}]},{\"type\":\"column\",\"props\":{\"class\":\"col-padding-top-mobile\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"class\":\"img-bg-top-right\",\"image\":\"wp-content\/uploads\/2026\/06\/Man-piekert-over-presentatie.jpg\",\"image_alt\":\"You have the knowledge, but your presentation isn't telling it yet\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"css\":\"@media (min-width: 960px) {\\n    .el-image {\\n    \\twidth: ;\\n        height: ;\\n        object-fit: cover;\\n        object-position: 50% 50%;\\n    }\\n}\",\"name\":\"Image with inline styling\"}]}],\"name\":\"gaps-large-alignment-middle\"},{\"type\":\"row\",\"props\":{\"class\":\"row-padding-large-desktop\",\"column_gap\":\"large\",\"layout\":\"2-5,3-5\",\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"order_first\":\"m\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"animation\":\"slide-left-medium\",\"class\":\"vertical-img  img-bg-bottom-left-overlay\",\"css\":\"@media (min-width: 960px) {\\n\u00a0\u00a0\u00a0\u00a0.el-image {\\n\u00a0\u00a0\u00a0\u00a0\\twidth: 100%;\\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0height: 350px;\\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0object-fit: cover;\\n\u00a0\u00a0\u00a0\u00a0}\\n}\",\"image\":\"wp-content\/uploads\/2026\/05\/vrouw-aan-bureau-werken.jpg\",\"image_alt\":\"From information dump to a story that persuades\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"},\"css\":\"@media (min-width: 960px) {\\n    .el-image {\\n    \\twidth: ;\\n        height: ;\\n        object-fit: cover;\\n        object-position: 50% 50%;\\n    }\\n}\",\"name\":\"Image with inline styling\"}]},{\"type\":\"column\",\"props\":{\"class\":\"col-desktop-padding-left-medium\",\"image_position\":\"center-center\",\"order_first\":\"xs\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"balance\",\"content\":\"<span class=\\\"medium\\\">From information dump<\/span> to a story that persuades\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p dir=\\\"ltr\\\">In the training, you learn how to turn your expertise into a clear, persuasive story. You grab attention from the very first second, translate figures into insights that land and make choices faster, without endlessly shuffling slides.<\/p>\n\n\\n\n\n<p dir=\\\"ltr\\\">The approach draws on insights from storytelling, screenwriting and advertising. Think of seeing it through your audience's eyes, persuasion techniques and building tension. Of what top speakers do and why some TED Talks stay with you. From this grew a storybuilding system you can apply again and again.<\/p>\n\n\\n\n\n<p dir=\\\"ltr\\\">For the professional who has to pitch to a board next week, persuade at a conference or build support for a project. 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What does your audience still need to know tomorrow? Everyone thinks this is the hardest part. With the right questions, you learn to think differently and find that one sharp message faster than you think.<\/p>\n\n\",\"title\":\"1. Essence and key message\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>10 methods to turn dry content into a story with a narrative arc. You use the same methods as a prompt framework for AI, so you get better output faster.<\/p>\n\n\",\"title\":\"2. Structure and storytelling\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Your intro is the most important moment of all. Inspiring techniques to start with real strength and end smartly.<\/p>\n\n\",\"title\":\"3. Opening and closing\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Experts and companies often present from their own point of view: this is what we know, this is what we can do, this is what we still want to tell you.<br \/>That's not always what your audience is waiting for.<br \/>What matters to them? What are they unsure about? You leave the chest-beating behind and look through their eyes first.<br \/>An approach that has worked in advertising and communication for years.<\/p>\n\n\\n\n\n\n\n\",\"title\":\"4. Audience focus\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Dare to interact. You get examples and inspiration to wake your audience up.<\/p>\n\n\",\"title\":\"5. Interaction\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>How do you choose images that really do something? Not filler, but images that strike a chord, surprise and persuade, with insights from the world of advertising. 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Engaging speaking\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>How do you stay yourself and still sound persuasive? 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You see the full picture, from key message to slide, and pay less than if you take the parts separately. The complete Presentation Toolkit guides you through every presentation still to come.<\/p>\n<p>\\n<\/p>\n<p><strong><span>Coming with a colleague or team? 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