Privacy policy Presentation Lab

Last updated: June 2026

Presentation Lab takes your privacy seriously. In this privacy policy, we explain what personal data we collect, why we do so, how we handle it and what rights you have.

This privacy policy applies to the Presentation Lab website and to all contact with Presentation Lab, for example by email, phone, contact forms, downloads, quotations, training, coaching and assignments.

  1. Responsible for your data

RS Communication – Presentation Lab division
Brusselsesteenweg 36-002
2800 Mechelen
Belgium

Company number: BE 0870 714 164

Email: reinhilde@presentationlab.be

Hereinafter referred to as: Presentation Lab.

  1. What personal data do we process?

Presentation Lab only processes personal data that is necessary for its operations, communication and services.

Depending on your contact with Presentation Lab, this may include:

  • surname and first name;
  • company name;
  • position;
  • email address;
  • phone number;
  • address and billing details;
  • company number;
  • information you provide yourself via a contact form, email, briefing, quotation request, intake meeting, form or appointment scheduler;
  • information about training, coaching, assignments or presentations you contact us about;
  • technical data about your visit to the website, such as IP address, browser, device, pages visited, click behaviour, referral source and session duration;
  • data needed for newsletters, downloads, tips, updates or commercial communication, when you sign up for them or when there is a valid legal basis for doing so;
  • appointment details, such as the chosen date, time, time zone and answers to questions when booking an appointment;
  • form responses when you fill in a form, intake or questionnaire.

Presentation Lab does not process special categories of personal data, such as health data, political opinions or religious beliefs, unless you provide them yourself and the processing is necessary to carry out the assignment or is permitted by law.

  1. What do we use your personal data for?

Presentation Lab uses your personal data for the following purposes.

Contact and communication

When you fill in a contact form, send an email, call us or provide information via a form, we use your data to answer your question.

Quotations and agreements

When you request information about training, coaching or a presentation assignment, we use your data to handle your request, prepare a quotation, record arrangements and carry out the agreement.

Training, coaching and presentation assignments

When you become a client, we process the data needed to carry out the training, coaching or assignment properly. This includes practical arrangements, briefing information, participant details, billing details and communication about the assignment.

Downloads, tips and newsletters

When you sign up for tips, updates, newsletters or downloads, we use your data to send you that information.

You can unsubscribe at any time via the unsubscribe link in the email or by contacting us at reinhilde@presentationlab.be.

Appointment scheduling

When you book an appointment via an online scheduler, we use the data needed to record, confirm, manage or reschedule that appointment.

Forms, questionnaires and intake

When you fill in a form, questionnaire or intake, we use the data you enter to better understand and follow up on your question, situation or assignment.

Client management and administration

We use data for client management, invoicing, accounting, payment follow-up and legal obligations.

Improving the website and services

We may use technical and statistical data to understand how visitors use the website and to improve the website, content and services.

Marketing, remarketing and ad measurement

When you give your consent, cookies, pixels and similar technologies may be used to measure the effect of advertisements, build audiences, enable remarketing and make communication more relevant.

Security and abuse prevention

We may process data to secure our website, systems, documents and communication and to prevent abuse, fraud or unauthorised access.

  1. On what legal bases do we process your data?

Presentation Lab only processes personal data when there is a valid legal basis for doing so.

Depending on the situation, we process your data on the basis of:

  • your consent, for example when you sign up for a newsletter, request a download or accept certain cookies;
  • the performance of an agreement, for example when you are a client, request a quotation or make an appointment in the context of a possible assignment;
  • a legal obligation, for example for accounting and tax administration;
  • a legitimate interest, for example for client management, security, following up commercial contacts or improving our services.

When the processing is based on your consent, you can withdraw that consent at any time. Processing that took place before the withdrawal remains valid.

  1. Do we share your data with third parties?

Presentation Lab does not sell your personal data.

We only share your data when this is necessary for our operations, services, communication, marketing, website management or legal obligations.

Presentation Lab may use external service providers and tools, including:

  • Google Analytics, for statistics and analysis of website use;
  • Meta Pixel, for analysis, remarketing and measuring advertisements via Meta platforms such as Facebook and Instagram;
  • LinkedIn Insight Tag, for analysis, remarketing and measuring advertisements via LinkedIn;
  • MailerLite, for newsletters, downloads, email communication and marketing automation;
  • Calendly, for scheduling appointments;
  • Typeform, for forms, questionnaires or registrations;
  • YouTube, when videos are embedded on the website;
  • Google Fonts, for displaying fonts on the website;
  • IT, hosting, accounting, invoicing and administrative service providers;
  • freelancers or subcontractors who contribute to an assignment.

These parties may process personal data insofar as this is necessary to provide their service. This includes, for example, name, email address, IP address, browser data, device data, click behaviour, appointment details, form responses or newsletter interactions.

Third parties that process personal data on behalf of Presentation Lab may only use that data for the agreed assignment and must treat it confidentially and securely.

When third-party tools use their own cookies, pixels or similar technologies, this happens according to their own terms and privacy policies. For non-essential cookies or tracking, we ask for your consent via the cookie banner or cookie settings.

  1. Is data processed outside the European Economic Area?

Presentation Lab tries to process personal data within the European Economic Area as much as possible.

Some tools or service providers used by Presentation Lab, such as Google, Meta, LinkedIn, MailerLite, Calendly, Typeform or YouTube, may process personal data outside the European Economic Area.

When personal data is processed outside the European Economic Area, this only happens when appropriate safeguards exist under the applicable privacy legislation, such as standard contractual clauses, an adequacy decision or other mechanisms provided for by law.

  1. How long do we keep your data?

Presentation Lab does not keep personal data longer than necessary for the purpose for which it was collected.

In practice, the following retention periods apply, among others:

  • contact request data: as long as necessary to handle and follow up on your question;
  • client and assignment data: as long as necessary to carry out and follow up on the assignment;
  • invoicing and accounting data: as long as required by law;
  • newsletter data: as long as you remain subscribed or until you unsubscribe;
  • data relating to quotations: as long as reasonably necessary for commercial and administrative follow-up;
  • data from forms, questionnaires or intake: as long as necessary to handle and follow up on your question or assignment;
  • appointment details: as long as necessary for planning, follow-up and administration of appointments;
  • technical website data: as long as necessary for analysis, security and improvement of the website.

When data is no longer needed, it is deleted or anonymised.

  1. How do we secure your data?

Presentation Lab takes appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration or disclosure.

We limit access to personal data to people who need that data for their assignment or role.

No system is completely watertight. But personal data deserves more care than a forgotten slide on the desktop called “definitive_final_final2.pptx”. That’s why we handle data consciously and carefully.

  1. Cookies and similar technologies

The Presentation Lab website uses cookies and similar technologies, such as pixels, tags, scripts and local storage.

Cookies are small files that are placed on your device when you visit a website. They may be necessary to make the website work properly, but they can also be used for statistics, preferences, marketing or displaying external content.

Presentation Lab may use the following types of cookies and technologies.

Necessary cookies

These cookies are needed to make the website work properly and securely. They can be used, for example, for security, form functionality, cookie preferences or basic technical functions.

No consent is required for necessary cookies.

Functional cookies

These cookies remember choices or settings, for example language preferences, form settings or other preferences that make the website easier to use.

Analytical cookies

These cookies help Presentation Lab understand how visitors use the website. This shows us which pages are visited, how long visitors stay on the website, through which channels they arrive and where they leave.

Presentation Lab may use Google Analytics for this.

Marketing cookies and tracking technologies

These cookies and technologies are used to measure the effect of advertisements, build audiences, enable remarketing and make communication more relevant.

Presentation Lab may use the following for this:

  • Meta Pixel;
  • LinkedIn Insight Tag;
  • advertising and analysis tools from third parties.

These technologies may collect information about your visit to the website, such as pages visited, click behaviour, device data, browser data, IP address and interactions with advertisements or content.

Marketing cookies and tracking technologies are only placed after your consent.

Newsletter and email technology

Presentation Lab uses MailerLite for newsletters, downloads, email communication and marketing automation.

MailerLite may process data such as your name, email address, subscription status, sending data, open rates, click behaviour and preferences.

You can unsubscribe at any time via the unsubscribe link in the email or by contacting us at reinhilde@presentationlab.be.

Appointment scheduling

Presentation Lab may use Calendly to schedule appointments.

When you make an appointment via Calendly, data may be processed such as your name, email address, phone number, chosen time, time zone, answers to questions and technical data.

Forms and questionnaires

Presentation Lab may use Typeform for forms, questionnaires, registrations or intake questions.

When you fill in a Typeform form, the data you enter yourself may be processed, together with technical data needed to make the form work properly.

Embedded videos

The website may contain embedded videos from YouTube.

When you watch or activate an embedded YouTube video, Google may process data such as your IP address, device data, browser data, viewing behaviour and interactions with the video.

Google Fonts

The website may use Google Fonts to display fonts correctly.

When Google Fonts are loaded via external Google servers, your browser may pass on technically necessary data to Google, such as your IP address, browser data and device data.

Where possible, Presentation Lab may choose to host fonts locally, so that no connection to Google is needed to load fonts.

Managing cookie preferences

For non-essential cookies, Presentation Lab asks for your consent via the cookie banner or cookie settings.

You can change your preferences or withdraw your consent via the cookie settings on the website.

You can also block or delete cookies via your browser settings. Please note that some parts of the website may then not work as well.

  1. Links to other websites

The Presentation Lab website may contain links to third-party websites, for example partners, social media, tools or external sources.

Presentation Lab is not responsible for the content, operation or privacy practices of external websites. We recommend reading the privacy policies of those websites.

  1. Your rights

You have various rights regarding your personal data.

Among other things, you have the right to:

  • know what personal data we process about you;
  • access your personal data;
  • have incorrect or incomplete data corrected;
  • have your data deleted when there is a valid reason for this;
  • have the processing of your data restricted;
  • object to certain processing;
  • have your data transferred when the law provides for this;
  • withdraw your consent when the processing is based on consent;
  • object to direct marketing;
  • not be subject to decisions based solely on automated processing when these have legal effects or similarly significantly affect you.

Would you like to exercise one of these rights? Send an email to reinhilde@presentationlab.be.

To make sure the request comes from you, we may ask you to confirm your identity.

We respond to your request within the legal time limit. In principle, this is within one month of receiving your request.

  1. Newsletters and commercial communication

When you sign up for a newsletter, download, tips or updates, Presentation Lab may use your email address to send you relevant information about presentations, training, coaching, services, insights or news.

You can unsubscribe at any time via the unsubscribe link in the email or by sending a message to reinhilde@presentationlab.be.

Presentation Lab does not send commercial communication to people who have unsubscribed, unless there is another valid reason to make contact, for example in the context of an ongoing agreement.

  1. Minors

The website and services of Presentation Lab are not aimed at children under the age of 16.

If personal data of children under the age of 16 were to be processed on the basis of consent, consent is required from the person with parental responsibility.

  1. Automated decision-making

Presentation Lab does not make decisions based solely on automated processing that have legal effects or similarly significantly affect you.

  1. Complaints

Do you have a question or complaint about the processing of your personal data? Please contact us first at reinhilde@presentationlab.be.

You also have the right to lodge a complaint with the Belgian Data Protection Authority.

  1. Changes to this privacy policy

Presentation Lab may change this privacy policy when necessary, for example due to changes in legislation, the website, the tools used or services.

The most recent version is always available on the Presentation Lab website.

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