For Lonza, we developed the entire campaign around Coni-Snap Sprinkle. A capsule you can open easily and sprinkle over food. Ideal for older people and children with swallowing difficulties.

The real challenge wasn’t in the product information, but in the translation. How do you turn a technical innovation into something people understand and remember straight away? In its communication, Lonza usually started from the science. We proposed to deliberately show the person first this time. With the image of the child and the older man, the added value of the product could be felt immediately.

We carried that line through the entire campaign: branding, logo and factsheets. The storyboard was an important link in this. It gave structure to the presentation for the pharmaceutical industry and at the same time formed the basis for the video at trade fairs.